Online Shopping Essay Example

Online Shopping Essay The attitudes of people toward he purchase online are different in Pakistan as compare to other Countries. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective fifths research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, for this purpose use special Observations and also used study papers to develop a clean reports of factors affecting consumers buying behavior as a online Purchasers. The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are mom factors such as psychological factors, social factors, emotional factors, and the privacy factors, Education Factors, Culture, which affect the buyer attitudes of online purchases. The protection of privacy and providing security to Consumer Who Are Purchasing Online (Use Cards) are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors. Price, the trust, the convenience and the recommendations have been identified as important factors. Price was Considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems. Purpose. We will write a custom essay sample on Online Shopping specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Online Shopping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Online Shopping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Online Shopping In Pakistan, Factors affecting Consumers online Buying Behavior, Future of Online Shopping in Pakistan, Virtual purchasing Introduction: From The Last Ten Years Researchers and practitioners thinking new ways to motivate Customers to purchase using the electronic commerce. Hence they are looking with great insight the behavior of Customers. With the development of the retail E-commerce, researchers continue to explain E- attitude of consumers by different perspectives. E-commerce is the buying and selling of the goods and services online; internet is the best source to use this tool. Today the amount of trade that is conducted electronically using e-commerce has increased with a wide spread usage Of internet and technology. E- commerce includes transferring of funds online, Online Banking Services supply chain management, marketing over internet, In Pakistan it started as buying of online services from other countries virtually and it involved a omelet trade in which service was given through internet and money was transferred through credit Cards. The invention of the internet has created a new way of the Purchasing as compare to traditional way people shop. Customers are no longer tied to be waiting for opening of Shops; it may become active virtually at any time and any place to purchase products and services. The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing avidly. The Future of Online Purchasing now opening new ways for small investors to Invest and Work Virtually by Starting their Business. (Joins, Scorcher Schlep, 2003). Today managers are tapping into the power of e-commerce. Observing many feasible solutions to sinking business Sector Of Pakistan, A large number Of firms have acquired e-commerce for their business and have progressed through this tool. E business has emerged to be the one of the most important marketing and sales tool. With the help of E-Business you can purchase anything that is available on the internet. Critical understanding of consumer behavior in the electronic environment, as in this physical world, can be achieved if the factors that affect the purchase decision are ignored or unequivocal. For example, online consumers fears about the lack opportunity to examine products before purchase specifically regarded as influential factors in direct purchase Decision. Therefore, several researchers have proposed that the consumers purchasing behavior in online shops could Be Different. Buyers and frequent use of the Internet shopping expected more often will be marketed and enhances their confidence on web site for the less online prevalent and buyers. It is clear that some electronic markets unique characteristics. If the electronic means any ignored basic facts about consumer behavior, and because of this point more than promises and marketing electronic in this context business to consumers will not be achieved [Nuns, 2001]. Through e business different type businesses has gained an opportunity to increase their sale and can maintain a direct Relationship with its customers without any other person between you and your customer. E-business has helped a lot in the globalization of businesses throughout the world. Companies can easily market their product in the whole world And can create retreat market of their product. Ernst Young (2000) is stated that its cost and competitive prices, due to the purchase on the internet delivery but the products cinch to review the system and fear of credit card hacking consumers are major concern. Internet shopping refers to purchase of goods and services through the Internet. An internet negotiate incarnation applies to the psychological state of our customers, in terms of online shopping. Consumers are reluctant to buy products online and it has many reasons for this phenomenon because they consider that they do not believe in the recess of online purchases for the insecurity of credit or debit cards, the passwords, the Process of hacking information, less time to devote, unreliable, entrust;rotor, a breach of privacy and social risks. Research Objectives: What are the main factors, which concerns the on-line consumers to shop online on the Internet? how these Factors influence the consumers, when shopping online? Why is it that consumers delay or hesitate to make decision for shopping online? Literature Review. We always here the back comments about Internet and blamed that They Decrease Activity in local Circle, But now with a computer and access to internet a person can think globally to start a online Business. According to (Vestry Chapter, 2001) the internet can make it easier for businesses to have information on their products and services available to their potential customers. A company can meet the individual needs of the customer information to a lower cost per report to the dispatch of product catalog. Vestry Chapter, 2001 ) asserts that the businesses without physical presence must market themselves considerably, both online and off line, for that the Consumers to remember their name. Smith and Erupt (2003) have examined and identify the factors in their work hat affects the behavior of consumers. These issues have been identified as for the marketing effort, socio-cultural inf luence, emotional factor, the psychological factors and privacy factors, to the experience, the purchase and post -purchase decisions. They also show that consumers are affected by various psychological factors, such as perception, motivation, personality, attitudes and emotions. Due to the importance of making consumers feel secure and comfortable, the author argues that the information concerning the security must be to the mediation consumers in such a way that the sense of security is increased. The study clearly indicates that the trust and convenience are major influence for the online consumer shopping behavior, even if they are influencing the decision making process Smith and Erupt (2003). Research Methodology. According to Mr.. Trochaic, Random Samples can be selected from a selected Population whos Attributes Represents the Whole selected Population hence the Resultant Factors can be applied to the whole population because the random samples are considered to be Universal Attributes. In this Study used my observation and also Questionnaires from Random Samples Base on demographics Conditions Such as age, gender, sessions etc. Data Analysis and Findings, Table 1: Demographic summary of survey participants. Based on Genders Category Frequency Percentage Males 67 67% Females 33 33% Totals. 100 100% Based on Age 18-27 45 28-37 30 37-onward 25 25% The survey has been conducted on the 1 00 random samples of selected population. Hence, table: 1 Illustrate that 67% males and 33% females respondents participated in Online Shopping Survey. At the Same Time as 45% participants are 18-27 age of Group. And the 35% participant are 28-37% age group, while the rest of the category belongs to above the age group of 37 and more. The results of the Survey Reveals very extreme situation that mostly the young population (18-27) engaged in Online Shopping Online shopping is a new thing for people in Pakistan. But According to my Survey it reveals that Peoples in Pakistan very rapidly moving towards online shopping. About 44% peoples are engaged in online Shopping and 54% are not purchase online they also declare that they have never experienced do any kind of online shopping, Although most of them argue that they will buy online in future. Enormous and Fast expansion of Internet from the last decade, the people of Pakistan are taking interest in online shopping. They said that they want to purchase online while sitting in their homes and work place, after getting good service response, quality of product, competitive price and on time delivery through online shopping, then always try to recommend their friends and family members for online shopping. This to be the Evidence that 40% Peoples want to purchase Online but Due To Security Risks and flaws they Dont Purchase. Also price on the Online Store Comparatively high from local Stores. These are the Major Problems Demonstrated by the peoples they want an easy cash system and security also Form Filling Help Videos and easy to Understand Website. The overall results in chart 3 demonstrate that about 70% of the people positively believe that much time is saved while shopping online because it is the fact that when shopping online from home or office does not involve to leave that place, that could be consider as a time saving. On the other side about 27% of the people have neutral attitude about this and 3% of the people have negative attitude towards time saving factor through online shopping. Trust and security is the main factor that hinders people from purchasing online. This will investigate overall respondent attitude towards trust and security when shopping online. It has been asked from the respondent how much they felt secure when shopping online. The use of credit and debit cards and other account details while shopping Online creates a risk of disclose of personal details due to which it could be misuse of personal and account information of the customer. From The above Chart It can be illustrate that only 28% peoples trust and fell secure while purchasing online. Although the Purchasing Online Ratio is Higher as compare to trust factor but these purchaser also have fear of their privacy hacking and misuse of it. About 58% dont Felt Secure when archiving online and included also those who purchase online. In Questionnaire they said that they felt insecure when they enter their accounts information to an unknown Website who Guarantee they Dont Misuse Our Personal Information. Price is also a Factor which Peoples considered when purchasing Online. Usually Most of the online stores charge greater price as compare to local store so peoples dont consider to buy online a costly product. The Above Chart Clearly Showing that about 40% Peoples have the View That Things are Costly on the Internet, So, Thats Why They Dont Want to by Online. Chart 6 results confirms that almost 49% people have opinion in accordance with this fact that online shopping is convenient and easy as compare to shopping in the market. On the other side about 19% were in opposition to this perception that it is not very convenient and easy for everyone to find the right product easily through online Shopping. About 32 % were neutral in this regard that online shopping is neither convenient nor inconvenient. Overall respondents have a positive attitude towards online shopping is convenient. And they want to buy online. In Pakistan culture, there are bounties of the factors which are affecting inline shopping consumers buying behavior. For instance psychological, social, emotional and privacy factors have major effects on consumers buying behavior. Chart 7 results shows that 40% of the respondent has agreed on that Psychological factor is the main factor not to do online shopping and affecting consumer buying behavior. About 25% of the respondents pointed out the privacy factor, 20% pointed out social factor and 15% pointed out emotional factor affecting Pakistani consumers buying behavior. It has been mentioned that adverse to democratic belief, the consumers will not have to ay for privacy, and consists of the elimination of the revelation of the identity of the Internet Services. They Afraid Of Doing Online Transactions. The results of the survey in chart 8 demonstrate that 38% about of the respondents have agreed with this that different organizations would be able to market their products or brands through online shopping via Internet and they can offer cash discount deals on online shopping instantly. About 22% of the respondents neither agree nor disagree on online marketing and get discounted deals directly. And 40% of the respondents were in opposition to his stance and they had never get discounted deals through online shopping. Conclusion. The study was accomplished to discover the effects of online shopping towards the attitude of consumer buying behavior in Pakistan. Online shopping is getting more and trendier in Pakistan as well as in rest of the world but the velocity of online shopping in Pakistan is slower as compared to the entire world. According to our survey, online shopping is getting popularity in the young generation such as students and professionals. Students usually prefer to buy goods from its original source and they mostly prefer online shopping When a consumers to make purchases online to buy something, he or she is affected by assorted factors. The main influencing factors have been identified as, price, confidence, security, convenience, time, after sale service and discounted deals. The price factor exists because the prices are often lower through online shopping as compared with physical purchases in the market. Buy online can be of great benefit to the consumer in terms of convenience, saving time and money. One of the prime obstacles in the way back-up of online shopping is that people usually get petrified when the other computer demands the complete details of the customers. Due to which a customer gets anxious that his or her personal details may get disclosed and their precious money and account details get damaged. Tranquility is obviously necessary given that the consumer must share personal information (full name, delivery address and date of birth) and financial information (credit card detail) when shopping online.