Understand Different Approaches To Management And Leadership Commerce Essay

Understand Different Approaches To Management And Leadership Commerce Essay steve Ballmer, Microsoft.   Without a doubt, Mr. Ballmer is the worst CEO of a large publicly traded American company today.   Not only has he singlehandedly steered Microsoft out of some of the fastest growing and most lucrative tech markets (mobile music, handsets and tablets) but in the process he has sacrificed the growth and profits of not only his company but ecosystem companies such as Dell, Hewlett Packard and even Nokia.   The reach of his bad leadership has extended far beyond Microsoft when it comes to destroying shareholder value and jobs. Microsoft peaked at $60/share in 2000, just as Mr. Ballmer took the reins.   By 2002 it had fallen into the $20s, and has only rarely made it back to its current low $30s value.   And no wonder, since execution of new rollouts were constantly delayed, and ended up with products so lacking in any enhanced value that they left customers scrambling to find ways to avoid upgrades.   By Mr. Ballmers own admission Vista had over 200 man-years too much cost, and its launch, years late, met users avoiding upgrades.   Windows 7 and Office 2010 did nothing to excite tech users, in corporations or at home, as Apple took the leadership position in personal technology. So today Microsoft, after dumping Zune, dumping its tablet, dumping Windows CE and other mobile products, is still the same company Mr. Ballmer took control over a decade ago.   Microsoft is   PC company, nothing more, as demand for PCs shifts to mobile.   Years late to market, he has bet the company on Windows 8 as well as the future of Dell, HP, Nokia and others.   An insane bet for any CEO and one that would have been avoided entirely had the Microsoft Board replaced Mr. Ballmer years ago with a CEO that understands the fast pace of technology shifts and would have kept Microsoft current with market trends. Although hes #19 on Forbes list of billionaires, Mr. Ballmer should not be allowed to take such incredible risks with investor money and employee jobs.   Best he be retired to enjoy his fortune rather than deprive investors and employees of building theirs. There were a lot of notable CEO departures in 2012.   Research in Motion, Best Buy and American Airlines are just three examples.   But the 5 CEOs in this column are well on the way to leading their companies into the kind of problems those 3 have already discovered.   Hopefully the Boards will start to pay closer attention, and take action before things worsen. Some say that Steve Sinofsky, credited with bringing order to the sometimes-chaotic software development process at Microsoft partly by cutting layers of management, should be the man to replace Steve Ballmer. Meetings with Sinofsky can be tough, colleagues say, but he doesnt swear like Gates or scream like Ballmer. Sinofsky has blogged at length about his management ideas, and even taught a management class at Harvard Business School. Some of his best blogs were used as the basis for a book called One Strategy: Organization, Planning, and Decision Making, published by Wiley in 2010, which he co-authored with a Harvard academic. Sinofsky writes in his blog about cutting the number of managers between him and the lowest rung of the Windows unit to three or four from seven previously. This streamlining, along with rigorous planning, has become his signature at Microsoft, but has ruffled some feathers at the company because it has reduced the number of general manager positions, where people got to use a wide variety of skills, and focused instead on the core functions of making software: developing, testing and managing specific programs. But few dispute the results. For sure it flattens the organization, it definitely eliminates fiefdoms, said the former Windows executive. Bill Gates had the most amazing mind Ive ever encountered. You could show him a PowerPoint slide and he would ask why it was different from the one you showed him three years ago, said another former Microsoft executive. Steve Ballmer is the most intuitively mathematical person Ive ever worked with. Steve (Sinofsky) is neither of those things. Sources: http://www.forbes.com/sites/adamhartung/2012/05/12/oops-5-ceos-that-should-have-already-been-fired-cisco-ge-walmart-sears-microsoft/3/ http://www.msnbc.msn.com/id/46556568/ns/technology_and_science-tech_and_gadgets/t/microsofts-next-steve-windows-boss-faces-biggest-test/#.UAVLf_Wqnm4 Role An executive in the committee tasked to adviseMicrosoft CEO Steve Ballmer has just assigned you to conduct an investigation into how a sample of organisations, including Microsoft and one other company of your choosing, approach the management of their activities. Your analysis will extend into an examination of organisation structure and culture, as well as management style. Tasks: Using the facts of the company presented in the case above and that of another company of your choosing, compare and contrast different organisational structures and cultures (1.1) Explain how the relationship between an organisations structure and culture can impact on the performance of the business (1.2) Discuss the factors which influence individual behaviour at work (1.3) Compare the effectiveness of different leadership styles in different organisations (2.1) Explain how organisational theory is the foundation for the practice of management (2.2) Evaluate the different approaches to management used by different organisation (2.3) GRADING Pass is achieved by meeting all the requirements defined in the assessment criteria. Merit Identify and apply strategies to find appropriate solutions (M1) Characteristics / Possible Evidence Use of comparative chart that is sufficiently detailed to show that an effective approach to study and research has been applied to both organizations. Select and apply appropriate methods/techniques (M2) Characteristics / Possible Evidence Appropriate methods have been applied in organizational structure, culture and approaches to management related to given organizations as well as sources are justified. Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1) Characteristics / Possible Evidence creativity has been used to generate and justify valid comments on approaches to management and styles of leadership. Take responsibility for managing and organizing activities (D2) Characteristics / Possible Evidence independence demonstrated and substantial activities have been planned, managed, and organised related to the practice of management and leadership. A REPORT ON MICROSOFT AND FEDEXS ORGANIZATIONAL STRUCTURES AND CULTURES Prepared for: Mr. John Andre (Lecturer) Organizations and Behavior Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: TRAN MAI TRANG AMY Registration No.: ITP F05-229 (F05A) Submit Day: 21st November, 2012 Table of Contents INTRODUCTION The assignment is about six outcomes of Organizations and Behavior subject. The scenario company is Microsoft, founded in 1975, which is the worldwide leader in software, services and solutions that help people and businesses realize their full potential (Microsoft, n.d.).The other company to compare with Microsoft is Federal Express Corporation (FedEx Express), the largest company in providing a portfolio of transportation, e-commerce and business services under the FedEx brand. FedEx Express is an express transportation company, offering time-certain delivery within one to three business days and serving markets. FedEx Ground Package System, Inc. (FedEx Ground) is a provider of small-package ground delivery service. FedEx Freight Inc (FedEx Freight) is a provider of less-than-truckload (LTL) freight services. FedEx Corporate Services, Inc. (FedEx Services) provides the Companys other companies with sales, marketing, information technology, communications and back-office support (Fe dEx, n.d.). This assignment is going to explain and compare the organizational structures, cultures, leadership styles and performance of these two companies to find out about the organizational theories that underpin the practice of management. 1.1 Compare and contrast different organizational structures and culture 1.1.1 Microsofts structure and culture Microsofts Organizational Chart (The Official Board, 2012) According to the chart above, Microsoft has a flat structure. We can see that Microsoft has five product groups are Windows Live Windows Group, Server Software, Online Services, Microsoft Business and Entertainment and Devices. Each product group, which focuses on a specific line of goods and services, has one executive reports directly to the CEO. Each group has its own RD, sales, and customer service staff (Daft, 2009). This structure allows larger spans of control. Microsoft also has a matrix structure which works alongside the flat structure. The  matrix structure is a structure where project teams are made up of workers with various specialisms from different functions of a business (BPP, 2004). The legal structure of Microsoft is Limited Liability Company because the company went public on March 13, 1986 (Time, n.d.). Microsoft has a task culture because it is a huge company with 94,420 employees around the world, just 56,934 in USA only (Microsoft, n.d.). It is impossible to manage a firm of that huge amount of workers with a person culture or a power culture. A two-time award-winning journalist Kurt Eichenwald described Microsofts work culture as the cannibalistic culture; a management system known as stack-ranking a program that forces every unit to declare a certain percentage of employees as top performers, good performers, average, and poor effectively crippled Microsofts ability to innovate, leading employees to compete with each other rather than competing with other companies (Vanity Fair, 2012). 1.1.2 FedExs structure and culture FedExs Organizational Chart (The Official Board, 2012) FedEx Corporation FedEx, introduced express delivery to the world in 1973, and is the worlds top express delivery service. The organizational structure of FedEx is flat. According to Organizational Behavior A Strategic Approach, FedEx Corporation should change their structure, because it adopted a multi-divisional structure (Hitt, Miller Colella, 2005). The corporation gives significant authorities to the subsidiaries. Operating independently, each subsidiary manages its own specialized network of services. FedEx employed over 280,000 employees worldwide (FedEx, n.d.), so obviously they have a task culture. The culture of FedEx is also market driven culture. All they care about is the customers; their culture center on the customer. They possess a strong customer-service organizational culture (McNeal, 2011). In short, both Microsoft and FedEx Corp. have a new style of management which is flat structure and task culture. However, FedEx is flatter than Microsoft in organizational structure. To look deeper, we can see differences in their culture as one cares about money, the other one cares about the customer. 1.2 Explain how the relationship between an organizations structure and culture can impact on the performance of the business 1.2.1 Microsoft Microsoft has a flat organizational structure and a task culture which is consider the new method of management. It is believed to be the right way to manage a company. This seems to works well when Microsofts 2011 revenue reached $69 billion (Microsoft, 2011). They make a very huge amount of money. The flat structure creates a lower hierarchy of power in Microsoft. It also allows CEOs direct involvement to make decision process quicker and less time consuming. Microsoft was topped ranking of the worlds 25 best multinational workplaces released by The Great Place to Work Institute (Industry Week, 2011). It is noticeable that employees satisfy their working environment in Microsoft. However, the stack ranking program can kill Microsofts creativity. The destructive management technique can be seen the key problem in Microsoft its management system (Frederick Allen, 2012). It can lead to risk of losing big amount of money. 1.2.2 FedEx FedEx increased revenue 12% in the February-to-May quarter and 13% in the fiscal year that ended May 31, reporting total annual revenue of $39.3 billion (William Cassidy, 2011). It is a large amount of money. The culture of FedEx influences its employees to work more effectively. It encourages them not only work hard but also work smart. FedExs managers also make right decisions, catching up with market trends and changing business needs. 1.3 Discuss the factors which influence individual behaviour at work The factors which influence individual behavior at work are: personality, perception, attitude, ability and aptitude, conflict, stress, and change. For the people of Microsoft, their personality is highly competitive. As discussed above, it is obviously that Microsoft has the culture of competition so the people who are working in a competitive culture will become competitive. If they are not yet competitive, the culture will itself make them competitive. Because they are competitive, they know how to get the money from customers and they will do it so well. Microsoft had always been characterized by a culture that was extremely competitive. When the company introduced new products then rocketing sales, the people responsible for the products did not meet to celebrate. Instead, they found what could have been done better instantly. Therefore, the company had always been a leading competitor, and Gates often sent out memos to remind employees about the competitive threats ahead. Gates truly drove a culture of innovation and vision (Microsoft People Problems, 2003). Thus, people were promoted to strive for the highest standards. However, when Gates left, Steve Ballmer has been a new CEO. Steve has been driving a culture of production rather than innovation (Kurt Eichenwald, 2012). For example, two ex-employees reviewd on Glassdor (Glassdoor is a website that collects information about workplaces and companies) that stack ranking made Microsoft be a less desirable place to work and higher stress workplace (Julie Bort, 2012). One more thing is that, Microsoft has discrimination between black and white workers of the corporation. In 2001, a group of current and former employees accused Microsoft of racism. The seven African American people required $5 billion in compensation, claiming they were paid less than their fellow employees and repeatedly passed over for promotions given to less-qualified white workers. The workers also claimed to have been subjected to racial harassment and retaliation when they complained. According to Willie Gary, who is a lawyer, pointed to 1999, government statistics that showed only 2.6% of Microsofts 21,429 employees, and only 1.6% of the companys 5,155 managers, were black (BBC, 2001). 2.1 Compare the effectiveness of different leadership style in different organizations 2.1.1 Microsoft Bill Gatess leadership styles are participative style and authoritative style. The reason is that, Gates involved his subordinates in decision making so they were good at delegating. He is a flexible person and he recognized his role was to be visionary of the company. Whenever needed, he brought professional managers for managing. Gates is a strong and energizing person. His enthusiasm, hard working nature and judgment skills reflect his personality. His motivating power and involving his friends to working with him became the success of Microsoft (Dip Kumar Dey,n.d.). Besides, Gates paid special attention to recruit and retain the best talent. He believed that the recruitment of talented software engineers was one of the most critical elements in the software industry. Gates looked for recruits who included the capacity to grasp new knowledge quickly and deep familiarity with programming structures. Despite a great number of potential recruits applied for jobs at Microsoft, Gates a ssumed that the best talent would never apply directly. Consequently, Microsofts HR managers had to hunt for the best talent and offer them a job. Giving autonomy to his managers, Gates delegated authorities to managers to run their independent departments. Gates involved a little in autocratic style, because control is basic to his nature and his management practice. He had an obsession with detail and with checking up. He tried to monopolize the World Wide Web software market and had legal problems with the department of justice. Also he did not like complaints (Dhananjay Kumar, n.d.). Microsoft used these styles of leadership very well as the company has great performance with net income of $14.569 billion (2009). 2.1.2 FedEx FedEx has a complex leadership style. The leadership style is combined between affiliative style, participative style and democratic style. Because FedEx has a flat structure; the managers give their subordinates authorities so they are good at delegating. Also, to be able to give subordinates authorities, they must trust their workers. Workers at FedEx are smart people so they do not want to be told what and how to do things. FedEx Corp. under the guidance of CEO Fred Smith has been named the Top  Corporation of the Decade by Fortune magazine (Dumain, 2004). Smith  was determined to make employees an integral part of the decision-making  process, due to his belief that when people are placed first they will provide the highest possible service and profits will follow (FedEx, n.d.). Microsoft and FedEx have different leadership styles so they apply it differently to create different working environment for their workers. However, they both earn a huge amount of profit and manage their company so well. FedEx seems to have the right way to apply its leadership style on its employees than Microsoft. 2.2 Explain how organisational theory underpins the practice of management 2.2.1 Theory X and Y It can be easily seen that Microsoft and FedEx use the Y theory. Because both companies care about how their employees feel. Furthermore, workers at Microsoft and FedEx are smart people so they do not want to be told things. Workers at Microsoft and FedEx are very ambitious, passionate and committed to their work. Because the work load at Microsoft is very pressure but there are still many people wish to work at Microsoft. Because the salary they pay is high, $87,965 for normal employees and much higher for managers, engineers or directors. They all have a regular salary over $100,000 each person (Salary List, 2011). Theory Y is about trust. Both Microsoft and FedEx have flat structure; authorities are given through the chain. Therefore, they must trust the workers. It creates not only the trust of managers in workers, but also the trust of workers in managers. This theory helps to build a strong relationship among workers and managers and then it leads to a strong organization. It i s obviously that Microsoft and FedEx are both strong in structure, culture and financial. 2.2.2 Scientific management FedEx doesnt apply this theory in its management. Because based on the theory, the application of this approach was to break each job down into its smallest and simplest component parts or motions (BPP, 2004). Although the theory improves productivity, it creates de-humanity in the organization. Moreover, everyone at FedEx is smart and talented. Therefore, it is wastes to hire smart people to tell them just do the same job day by day. Scientific management doesnt work in an organization that needs innovation and ideas like FedEx. 2.2.3 Bureaucracy Under the dominated decade of CEO Steve Ballmer, Microsoft applied this theory in its management. For this reason, Microsoft was complained that toxic environment and bad managers for anyone who want to join the corporation. Current and former employees in Microsoft were affected seriously by bureaucracy and management of the company for years (Matt Rosoff, 2011). According an article, employees in Microsoft were more concerned with impressing bosses than creating things (Rebecca Greenfield, 2012). They have no incentive to innovate. Nothing has changed at all since the departure of former CEO Bill Gates. It seems to be Steve Ballmer applied an inefficient management system. All things have not worked out. 2.3 Evaluate the different approaches to management used by different organisations 2.3.1 Human relation approach Both Microsoft and FedEx use this management approach to manage their organization. As analyzed above, Microsoft cares about its employees in a wrong way. Steve Ballmer applied a management system which damage peoples creativity, making them to be bored with their work. Now the dominant tech company belongs to Apple. For FedEx, they care about their employees in a different way. They give employees passion and convenient facilities that allows workers to be more develop. Both Microsoft and FedEx know that how workers feel affects how well they work. However, this method is about what workers think, doesnt matter how the leader thinks about the workers. It is matter that the leader can create an image in the workers mind that they are what the leader wants them to believe they are. 2.3.2 The contingency approach It all depends is what we can define this theory. Managers of both Microsoft and FedEx have find out what is the suitable way to manage, not to find out what is the one right way to manage. This is considered the new management way. Microsoft and FedEx are the new organizations: everything is international, everything is new, everything is faster and everything is turbulent (BPP, 2004). This managing method fits these two organizations because organizations change all the time. This method worked very well for FedEx as the leader of FedEx lead the company through the economic crisis in 2008 to survive (The New York Times, 2012) In total, contingency approach is the correct choice for their management. CONCLUSION How an organization achieves its goals and become successful is the managers and leaders concern. Therefore, leaders and managers should build good relationship with their subordinates as well as good organizational structure, culture and good leadership style.

Marketing For A Non Profit Organisation Commerce Essay

Marketing For A Non Profit Organisation Commerce Essay A non-profit organization is used to depict an organization that exists to accomplish some other objectives than the usual objective profit return on investment or market share (Lamb, 167). In both cases, service business and non-profit organizations are involved in the marketing of services and regularly call for the customers to be there in the course of the production process. Both business and non-profit organization services vary widely from different producer and form time to time even from the same producer. Marketing as regards non-profit organizations is the attempt made by non-profit organization to convey equally fulfilling interactions with the intended markets. Whereas, these organizations differ in complexity and function and operate in varying settings, majority perform some the following functions; recognizing customers they aspire to serve or attract but they regards them as clients, members or patients, stipulate their objectives openly, make a decision what to charge for but use such terms like rates, fees, donations, fare or tuition, plan events that establish where they will located be and where services will be given and communicate about their accessibility by use of brochures, announcements or publics. Frequently non-profit organizations involved in the above named functions do not become conscious they are involved in marketing (Lamb, 167). Marketing in non-profit organizations Marketing is unusual idea for majority of the non profit making organisations. Non-profit organisations are required to understand that marketing is more than just the old sense of selling or getting donations (Blythe, 54). In non -profit organisation, marketing is a means of fulfilling the desires of the consumer and donor. Among the steps a non-profit organisation should take in order to achieve it marketing goals include; identifying the organisations marketing targets facilitates the organisation to discover opportunities and explore them. The identification of marketing targets gives the organisation information required to concentrate on buyers that are interested in what the organisation is offering. Among the three prime areas a non-profit organisation should recognize while creating a marketing strategy include, market goals, communications target and buying target. The target market is who the organisations marketing efforts are focused on. The target market is also the group which the organisation would like to sell its products or services to. This is a group who have an attention in what the organisation is offering. The target market of anon-profit organisation can be divided into segments which can include population, age groups or income levels. The purchasing target of an organisation is used to depict the persons or businesses which are contained in the organisations target market and require the organisations products or services and can actually manage to pay for it. The method of informing the target customers of your products is the communication target (Blythe, 56). Communication target is also used to refer to the various methods or styles employed by the organisation to get to the identified target market. In coming up with marking plans, marketing managers of non-profit organizations must make many choices. These alternatives might include adjustments to programs, adverting, changes in public relations and collaboration with partners. Marketing managers normally make choices on those elements to which they have command of such as the amounts to be apportioned to marketing. These factors are known as convenient variables since they can be altered by the marketing manager. Under normal situations, many forces work outside the control of the marketing manager, such as new laws or environmental changes. These factors are regarded as uncontrollable variables. Managers involved inn marketing planning must make decisions about which controllable variables to control for them to accomplish organizational objectives. Marketing orientation of non-profit organizations A non-profit organization has a marketing focus if it depends on marketing strategies to accomplish its goals. A non-profit organization with a marketing focus employs the array of marketing tasks to gain funds and develop good relationships. When a non-profit is marketing focused, its different units and programs are coordinated to further the mission of the organization, achieve the goals of the organization and communicate a reliable and focussed message to clients , donors volunteers and target public. When all units of a non-profit organization work towards a familiar ambition, there is unity and focus and this result to higher success and steadiness eliminating lack of focus on the purpose. In addition, when all units of an organization are working in harmony and delivering a steady message outwardly, vital areas obtain a clear understanding of the organizations uniqueness and value. A marketing focus enables the non-profit focus outwardly and the staff will focus on their acti vities and their programs. Non-profits mission statement. The mission statement of a non-profit organization should be short and very clear to the point and it should also outline the extent of the organization and should also be realistic, unique, appealing. In addition, a non-profits mission statement is required to spell out three magnitudes of an organizations extent that include; the intended public who the organization intends to serve, the needs of the intended public and the technologies which the non-profit will employ to meet the needs of the publics. The feasibility aspect of a non-profit mission statement describes that it is required to really be capable of accomplishing its mission with the available resources. Furthermore, non-profit mission statement is required appealing to the staff of the organization and volunteers, motivating them by hard work and impediments that are likely to occur. Finally, a non-profits mission statement is required to be exclusive to the organizations it is defined fo r. The general mission of a non-profits and any future planned to the undertaking should be issues to be dealt with the management or directors of the organization. Mission statement should be not be prone to recurrent changes and should be drafted such that technological, market or environmental changes do not occasion for radical redefining. Change in a non-profit organizations mission statement should only be done if only required to preserve reliability and significance. Strategic objectives to accomplish mission in non-profit organization When managers of non-profit organizations are pressured to control resources, get fund s and develop programs to accomplish the mission like saving lives, reducing disability or distributing food. They are required to begin by conducting a strategic analysis of the market to have a clear understanding of what the market requires perceptions, morals and competitiveness. Form an in-depth result of market analysis, the mangers can then be capable of setting the main strategic objectives of the organization. The strategic objectives of a non-profit organization declare the where the organization is focused towards. Strategic objectives need to be clearly stated with marketing and other goals at the lesser units of the organization. Strategic objectives should be drawn in a hierarchal order beginning with the most important to the least importance. The strategies should be equated in numerical values so that their accomplishment can be evaluated without bias. The strategies should also be practicable and dependable with light of the resources available. After developing the organization strategic objectives, then each of the units within the organization should have its specific objectives defined to meet part of the organization objectives depending on its role and competence. The procedure should be repetitive at all levels of the organization, so that it bring into line personal goals to departmental goals and departmental goals to unit goals and finally unit goals matching with the whole organization goals (Wymer et al.,31). Tactical marketing and planning in non-profit organizations The top management teams of non-profit organizations as well as the board of directors are involved in making choices concerning the future direction, objectives and goals of the organization. This engagement is regarded to as strategic planning. Marketing strategies include such activities like, event organizing, marketing study, fund raising, public relations and advertising. A non-profit organization utilizes strategic marketing through coordinated and integrated use of marketing tactics to accomplish its objectives (Kolb, 87). A strategic marketing plan describes a comprehensive plan of marketing activities to be executed over a given period of time to facilitate a non-profit organization to accomplish its objectives and goals. Strategic marketing planning for a non-profit organization involves the practice of collecting information and creating procedures to develop the strategic plan of marketing. Managers of majority of non-profit organizations in the past have not been engaging in strategic planning since they had not had formal training in business field or prior knowledge in that field. The other reason is because non-profit mangers normally start off the organization with a few employees and volunteers who are involved in doing much of the work in initiating the non-profit and non-profit managers believe they do not have time to commit in strategic analysis and planning (Wymer et al., 89). Strategic analysis and planning is very vital for non-profit organizations since they are also concerned about effectiveness and efficiency in selection about spending their resources. With increased competition and requirements for responsibility, having a plan based on through analysis of market is a requirement. In addition, plans enable non-profit organizations to coordinate activities for a given period of time such that activities that need to be accomplished ahead of others are done on time (Wymer et al., 89). Plans facilitate non-profits to set timescales for their various projects and activities. Successful plans should not only be based on market analysis but should also be distributed all through the organization and when everyone has access to the written plan non-profit witness better communication all through. With plans which have in-depth strategic analysis assists in keeping non-profits concentrating on their mission, and preserving the reliability of their organizat ion instead of swaying away due to short term goals. Strategic marketing and analysis planning for non-profit Need-focussed orientation analysis, in this step the strategists required to expose the effect of non-profits present situation. Information, regarding the level of need-focussed situation of non-profit organization can be gleaned by consultation with non-profit mangers, volunteers and employees or by reading past reports (Wymer et al., 101). Managers of non-profit organizations may also enlist the help of volunteers or board members who have knowledge in marketing to assist in the need-focused orientation analysis. New product development process analysis; since majority of offers pass through lifecycles that can easily be predicted for growth to death stage. With a well planned new product development plan in place, a non-profit can predict and evaluate and work through the creation of the best products/ services or programs in addition to or substitute those close to decline. With a formal approach will ensure new concepts are given timely and suitable consideration and the role of coming up with new offers is defined. Analysis of non-profit organization positioning; Since non-profit organizations compete with other organizations for grants, donations and tax monies employees and volunteers, understanding positioning of a non-profit is thus a vital tool for survival and growth. Analysts of non-profits organizations are bound to evaluate the present situation of the non-profit together with the position of its products, services or programs as seen by the current and prospective clients, donors and intended public (Wymer et al., 101). The main goal of positioning analysis is to provide a strategic explanation of what is displayed by perception maps. Analysis of competitiveness of a non-profit organization; If a non-profit organization is not acquainted about each competitor, the search for relevant information will provide at least a bit of information and insight regarding the offers of competitors and activities that can have significance on the non-profits plans. When a market analyst gives out the findings of putting into practice a specific strategy, the no-profit will be able to gauge the real and intended competition response and its results. Analysis of financial status for a non-profit organization; Effective strategic planning requires excellent financial analysis. Accounting for cash flows, margins, breakevens and donations present useful models for planning. Majority f non-profits have specialists in accounting and finance either on their board of directors who aid in financial analysis and the final assessment of choices. Assessment of clients needs in non-profit organizations; Identifying what the clients needs are and where, when and how they can best be met is a vital task. Non-profits clients can be individuals who use the offers of the non-profit or they can be donors. Complex efforts to try to comprehend the needs of the non-profits client are the reason why clients of their own needs differing form experts discernment. Apparently, non-profits have an ethical role for the result of the selection about the needs to serve and those not to serve. Defining alternative strategies in non-profit organizations Strategic alternatives are required to include the 4Ps product, place, promotion and price. Every alternative strategy created needs to be the organizations best tactic to that strategic course. For instance, an alternative for health care offering non-profit may be to spread out their offer in another nation, or redefine its offer to include the target public in its country of foundation. Analysts need not to build up strategic alternatives that are similar except where they are for one area. All alternative strategies should be copied from the situational analysis. Marketing mix for non-profit organisations The marketing mix for non-profit organisations include four factors that are controllable which are, price, promotion, product and place, (Wymer, et al., 122). The four variables can also be joined to form market demand and enable dealings and that needs to be considered when it comes to achieving the public targets. The four factors that can be controlled are in most cases known as the 4 Ps, the price depicts the financial or nonmonetary costs, and promotion depicts the marketing communication with the intended audience. By understanding that even non-profit organisations can control these variables, is vital in making choices about distribution of resources. How to define the offer in non-profit organisations According to, (Wymer et al., 123), an offer in a non-profit organisation is used to describe any combination of benefits in a product, service or social marketing program that can fulfil a need or a want of the target market of an organization. In non-profit organizations offers are not easy to recognize since they do not comprise of tangible products and are in most cases, social marketing programs or services. Product offers are often tangible i.e. can be felt or handled or non-perishable and can also be inventoried i.e. stored for future use. On the contrary, services are intangible, inseparable for the provider, perishable and in some cases they vary depending on the provider on their quality and cannot be stored for later use. Marketing of social program is in most cases difficult to define since they are not tangible, consumable, and in separable than services. Marketing of social programs is often a referred to as issues marketing, social ethics marketing or behavioural change marketing. Matrix of a non-profit model Though models were created for business organizations, non-profit managers still have make a decision the most suitable mix of offers to use. The Gomes/ Knowles Customer Value/Mission (CV/M) model facilitates managers of non-profit to analyze their offers in two extents that are directly related to the non-profit and truthfulness to the mission of the organization and the apparent customer value. The Customer Value/Mission model is utilized to address the needs of managers of non-profit organizations to accomplish non-monetary objectives inherent to their missions as well as be focused on the client by considering present and intended public discernment of the offers by the organization. Social marketing programs marketers aim those programs to persuade attitudes regarding health, lifestyle or social behaviour and in due course the behaviour of their audiences. Thus, attitudes that are as a consequence of social marketing programs do not come into existence independently without the target public. Social marketing programs and services are in most cases difficult to describe since they are more undefined than tangible goods. For example, the offer for International Federation of Red Cross and Red Crescent Societies offers characterized disaster management programs, such as disaster management, disaster, preparedness, and response to disaster. In disaster preparedness program may encompass capacity evaluation, vulnerability and better programming initiatives. In addition, both disaster response and disaster management can encompass many subprograms of their own. In marketing for a non-profit organization, the direct consumers of the product or service are known as the client publics while the indirect consumers are known as the general publics. For instance, the student body in a university form its client public while the trustees and the alumni form the general publics (Pride and Ferrel, 375). The client publics are given more attention when an organization creates a marketing strategy. Creating a marketing mix for non-profit organizations. A marketing mix strategy confines the choices and concentrates the marketing activities towards accomplishment of organizational objectives. The marketing strategy needs to encompass a plan for decision making regarding product, promotion, distribution and price. These decision factors need to be merged to serve the aimed market. In coming up with the product, a non-profit an organization in most cases develops concepts and services. Hindrances, may crop up in case an organization fails to classify what it is offering. For instance, Peace Corps, offers vocational training services, health services, society development and nutritional assistance. It also markets concepts regarding international collaboration and execution of the foreign policy of United States. Therefore, Peace Corps, product is complicated to illustrate than common business products. The marketing of services which are intangible requires a more marketing endeavour (Pride and Ferrel, 375). Marketing of information and concepts similarly is more difficult than tangibles and much more effort is therefore required in order to gain any returns. Decisions regarding distribution in non-profit organizations are associated to how ideas and services are to be made accessible to the customers. In case the product in offered is an idea, then the choice of the correct media to communicate the idea will fasten the process of distribution. By nature services, are comprised of assistance, availability and convenience. Accessibility is therefore part of the total service. Making a product such as health services accessible requires knowledge regarding retailing ideas such as the location of the health facility. Creating a distribution channel to manage and enable the movement of non-profit products to consumers is a vital role which requires the overhaul of the long-established idea of marketing channel. There is no incorporation of independent wholesalers, in non-profit marketing situations, since the product flow from non-profit organization to the client. The creation and utilization of ideas and services are in most cases instantan eous. Creating promotional decisions might be the first indication that non-profit organization perform as marketing activities. Non-profit organizations utilize advertising and publicity to be in touch with public and customers. Direct mail remains the major method of raising funds for social services like those offered by Red Cross and Special Olympics. Environmental conservation focussed organizations usually face the obstacle in endorsement materials, on how to commune using environmental friendly materials like recycled paper and atmosphere sensitive inks. Progressively more, non-profits organizations have come to use the internet to access fundraising and promotional objectives by use of email, and soft ware that facilitate accepting internet gifts (Pride and Ferrel, 375). Majority of non-profit organizations are also using personal selling, although using another name. Charity organizations and churches depend on personal selling when they send off volunteers to enlist new members and ask for for contributions. Special occasions to collect funds, offer services and communicate ideas are successful promotional activities. For instance, Amnesty International, held a global concert tours featuring renowned musicians to raise funds and create public awareness of political prisoners around the globe ( Pride and Ferrel, 375). Even though, product promotional practices might need only slight adjustment when utilized to non-profit organizations, the pricing is differing and making of decision is complicated. Among the pricing concepts faced by a non-profit organization include pricing in user and donor markets. The two types of pricing methods utilized by non-profit organizations include, fixed and variable pricing. Under fixed pricing, there is a fixed fee for the users or the price might differ depending on the users capability to pay. In a situation, where a donation seeking organization accepts any donation, then its using variable pricing. In developing marketing strategies for non-profit organizations the broadest description of price need to be used. The financial price or exact dollar value might not be charged in a non-profit item. Opportunity cost is the value of the foregone benefit by giving up one alternating and selecting another. Based on this traditional view of pricing non-profit organizations influences individuals to donate time towards a cause or change his or her behaviour are the paid by the individual. For instance, unpaid assistants who answer telephone calls for a university psychotherapy service or suicide hotline, give up their time which they could other wise have spent studying or doing other things and the income they forego from working in a for-profit organization (Pride and Ferrel, 376). In other non-profit organizations, financial cost is a vital component of the marketing mix. Nowadays, non-profit organizations are raising capital by raising the costs of the services they offer, or have started charging for services which initially were not charging for. Non-profit marketing organizations use marketing studies to establish the kinds of products their target market would be ready and willing to pay for. The pricing strategies of non-profit organizations, in most cases focus on the welfare of the client and public over equalization of costs and revenues. Where more funds are required to cover costs, the organization might plead for contributions or grants Beamish, (Karen and Ashford, 225). In marketing for non-profit organizations, the marketing is geared towards non-business objectives as well as social causes. The marketing uses the same ideas that apply to business situations. Whereas the main beneficiary in a business enterprise is the owners, in case of a non-profit organization, the beneficiary should be the clients, the larger public or its members. The objective of a non-profit organization is to portray its exclusive philosophy. The marketing objective of non-profit organization is to obtain required reaction for the intended public. Creating a marketing strategy for a non-profit organization consists of defining and analyzing the intended market and developing and preserving the marketing mix. In marketing of non-profit organization, the product is in most cases a concept or a service (Beamish, Karen and Ashford, 258). Distribution is aimed at announcement of ideas and deliverance of services and the effect is just a short marketing channel. Promotion is very vital to non-profit organization marketing. Among the promotional strategies utilized by non-profit organization include; publicity, personal selling, and advertising to inform the public and the clients. Distinctive features of non-profit organization marketing strategies In the same way like other business organizations, mangers of non-profit organizations develop marketing strategies to bring about equally rewarding interactions with the intended markets (Lamb, Hair and Mc Daniel, 364). Marketing in non-profit organization is different in various ways such as the goal setting, choice of intended markets and creation of suitable marketing mixes. In the private sector, businesses are driven by the profit goal, and its used as a guideline for decision making and criteria for assessing results. On the contrary, non-profit organizations do not search for profits for redistribution to the owners or shareholders. For instance, the Methodist church does not assess its achievement by the amount of cash left in the offering baskets, but the quality and level of service it has been able to provide. Majority of non-profit organizations are required to offer reasonable, effective and efficient services that take action to the needs and likings of multiple constituents who include the users, donors, politicians, payers media and general public. Non-profit organizations do not evaluate their success or failure in firmly monetary terms Lamb, (Charles, Hair and Mc Daniel, 364). The absence of monetary bottom line and the existence of multiple, different, intangible and in some cases vague objectives make giving precedence objectives, decision making and performance assessment difficult for non-profit managers. Non-profit organizations managers must therefore use different approaches from those used by in the private sector business. Intended markets Three distinctive features associated to target markets are exclusive to non-profit organizations. Apathetic targets, whereas private businesses usually give priority to those markets that are probable to act in response to specific offering, non-profits frequently target those who are indifferent about to receiving their services such as vaccinations, psychological counselling and family planning guidance. Non- profit organizations in most cases are pressured to accept undifferentiated segmentation strategies. In certain cases, they fall short of identifying the benefits of targeting or undifferentiated approach may materialize to present economies of scale and low per capital costs. In other, circumstances, non-profit organizations are strained to provide the highest number of individuals by targeting the average user. The difficulty of creating services that target the average user is that there are few average users thus the approach fails to please any market sector Lamb, (Hair, and Mc Daniel, 365). Balancing positioning, The main role of majority of non-profit organizations is to offer services, with available resources to those who are not effectively served by private organizations. Due to this, non-profit organizations in most cases must harmonize rather than struggle with the efforts of others. The spotting undertaking of non-profit organizations is to recognize the poorly served market segments and develop marketing programs to match their needs instead of targeting the places that might offer higher profits. For instance, a university library might view itself as complementing the services of a public library instead of being a rival to it. Product uniqueness between business and non-profit organizations Instead of having simple products concepts, non-profit organizations in most cases market complicated attitudes and ideas. For instance, need to exercise, or eat correct foods, not smoke tobacco, not to drink and drive. The benefits attained from such ideas and messages are complex, intangible, long term and more difficult to commune to clients (Lamb, Hair and Mc Daniel, 365). Strength of the benefits. The benefit strength of majority offerings by non-profit organizations is weak or indirect. To the general public or consumers, there are no individual direct benefits of donating blood, or even requesting the neighbours to donate money to a charity. On the contrary, service business offers their customers direct personal gains in trade. Majority of non-profit organizations are involved in marketing products that bring forth very little involvement such as (Do not Litter) or high involvement such as (Stop smoking). The range for private sector products is a bit narrower. The traditional promotional tools may not be satisfactory to stimulate acceptance of either high or low involvement products. Place distribution decisions The success of a non-profit organization offering is evaluated by its ability to distribute its service offering to intended customers groups at the time they need it and at a suitable location. For instance, majority of land-grant universities in USA provide extension programs throughout their states in order to get to the general public. In addition, some education institutions also present classes to student in locations outside the campus through interactive video equipment. The extent of a service depends on the fixed facilities required for it to be effective and implications for its distribution. Normally services such as rail, beach skating can only are delivered only a particular point. However, majority of non-profit services do not rely on special services to be provided. For instance counselling only needs the meeting of counsellors and the clients (Lamb, Hair and Mc Daniel, 366). Promotional decisions Majority of non-profit organizations are outlawed form openly form advertising therefore limit their opportunity for endorsement. In some cases, some non-profit organizations do not have the funds to pay for advertisements promotion consultants or marketing staff. Among the few special promotional options available for non-profit organizations include; Non-profit organizations, in most cases look for marketing or advertising professionals to assist them create and execute promotion strategies. In certain situations, a marketing agency gives its service in substitute for potential long term benefits (Lamb, Hair, and Mc Daniel, 366). In most cases services given out freely build goodwill individual contacts and general alertness of the donors organization capability and character. Sales promotion activities that utilize existing services or other resources are progressively more being used to create awareness to the offering of non-profit organizations. In other case, non-profit charities work together with other companies to get promotional activities. Use of public service advertising involves an announcement aimed at support a program of a federal, state or non-profit organization. Contrary to business

Mother and Daughter Relationship Exposed in Joyce Carol Oates Short Sto

Mother and Daughter Relationship Exposed in Joyce Carol Oates' Short Story, Shopping The relationship between a mother and a daughter is one of complications, heartaches, and sweet rewards.   This is no exception between Nola and Mrs. Dietrich, characters in "Shopping" by Joyce Carol Oates.   The tribulations of their relationship are shown during their annual shopping trip.   In the time spent together, Nola is obviously trying to break free from her mother and become her own woman.   This coming-of-age path is expressed by her "private thoughts" and   "answers in monosyllables" (Oates 834).   As Nola desperately tries to acquire her own self, her Mrs. Dietrich desperately tries to hang onto the child in Nola.   She tries to stay in her daughter's life by wanting to know "why are you so quiet" and "what are you thinking?" (Oates 834).   In Oates short story, she develops Mrs. Dietrich's and Nola's relationship by showing the conflicting needs of mothers and daughters.   Ã‚  Ã‚   The shopping trip allows Mrs. Dietrich to try to penetrate her daughter's new adult life and surface the child.   She is also simple trying to be a part of her daughter's life.   As a divorced woman, Mrs. Dietrich finds Nola as her only source of love-her outlet to give and to receive love. Mrs. Dietrich even finds herself thinking "she is in love with her daughter" (Oates 834).  Ã‚   These strong emotions are most likely why Mrs. Dietrich needs Nola to such an extent.   Mrs. Dietrich wants to feel needed; she wants to be a mother.   The betrayal of Mr. Dietrich causes Mrs. Dietrich to cling even more.   However, she finds that Nola no longer needs her.  Ã‚   Nola is becoming an adult. Mrs. Dietrich's memories of Nola as a child are now replaced with the images of her dau... ...ong in her actions and her words.   At the end Nola loses strength and becomes weak.   Ã‚  Ã‚   Joyce Carol Oates short story "Shopping" gives an excellent example of the trials a mother and daughter experiences. She shows that each a mother and daughter can have wants and needs in the relationship.   These things can only be understood if the two communicate to each other.   The story also presents the problem of how a mother wants her little girl, while the daughter wants to be a young woman.   Most importantly Oates shows the human tendency to be independent at times and at others dependent.   Each character won and lost a battle, expressing the human complexity of sometimes being able to be strong but then at other times weak.   This shows that in a mother and daughter relationship each is needed for the other person because each person needs someone to be strong.

Long-term Cause Of The Russian :: essays research papers

In 1812 Czar Alexander the First had sworn an oath that Russia would never make peace as long as an enemy stood on Russian soil. Little did he know that not much more than a century later the enemy was those who were native to the Russian soil-the people. The Russian Revolution was an event that shaped the rest of the 20th century worldwide. The causes of the revolution go back many years before the actual revolution had even showed signs of breaking out. The causes included a weak government, indecisive leaders and, a very backwards way of life for the people.   Ã‚  Ã‚  Ã‚  Ã‚  In the mid to late 19th century Russian leaders came to understand that Russia was backwards in it’s ways and that it must strive to modernize itself before the country was left in shambles. Russians and their land could be described in one word, poor. The agrarian societies were weak because the land was only hospitable to trees and ice. The peasants were serfs, attached to the land and their master s. In 1853 war suddenly broke out in the Crimean Peninsula over Christian shrines in the Ottoman Empire. After their defeat in the Crimean War, Russia’s war leaders realized even more that they were behind the whole world in modernizing. In response Alexander II then took the reigns of the empire radically improving the country. Trans-continental railroads were built and then in 1861 the serfs were emancipated. The government then strengthened Russia’s industry by promoting industrialization with the construction of factories. But then as quickly as Alexander II’s reform reign started, it ended. In 1881 a group of terrorists assassinated Alexander causing a cessation of the reforms. Suddenly economic modernization resurfaced again in the 1890’s under the Finance Minister named Sergei Witte. Witte believed that even though Russia was a backwards country, modernization could still occur. Under his leadership Witte helped the 35,000 mile railway system come to a completion. Yet the Russian leaders were so impressed that this great change that could improve Russia in the next 20 years they were so blind to the poverty and overpopulation that continued making Russia digress further and further.   Ã‚  Ã‚  Ã‚  Ã‚  After a loss to the Japanese in the Russian-Japanese war, morale of the common folk was at an all time low. Illegal labor parties were forming and groups of dedicated individuals were begging for revolution. Groups such as the Nihilists, and the Anarchists started to form with the intent to start a revolution.

Getting Behind the Punch: The Knock Out Game Essay -- social learning

Outside, a middle aged man walks outside from the back entrance after a long day at work. As he moves through the back alley, a swift cracking noise echoes the area. He drops on the ground, instantly going into a state of unconsciousness as cackling and footsteps run away from him. This horrible scenario has been occurring for the past few years in various urban areas to people who seem â€Å"vulnerable.† This â€Å"knock out game† has various methods of operation but for the most part, â€Å"†¦it typically involves either one forceful punch to the head or a more generalized assault to a random individual (typically standing or walking alone) without any warning or provocation, and without any ulterior motive such as theft or retaliation† (Zonfrillo, Arbogast, & Fein, 2014, p. 513). This trend tends to have a similar demographic of perpetrators (teenage males), yet it does not necessarily mean that the motivation to perpetrate these random assaults are all t he same. These recent attacks are a social problem because they do affect a person’s well being and safety in society. Three different case studies will be examined, along with different criminological theories and finally policies that could be applied for punishment and prevention crime control measures. As mentioned earlier, most cases are not economically motivated which rules out conflict theory since that ideology is associated with perpetrators who believe in class conflict, and using any means to obtain monetary or social power within a divided society. On side note, the trend and cases discussed, Social Learning theory appears to be a universal motivation for incidents which occurred within the context of group settings due to the motivation and skills given by peers (or social media... ... from http://www.myfoxny.com/story/23359158/ny-teen-has-hearing-in-knockout-game-death-case See/Methodist University, E., & Kieser/Methodist University , E. (2013).http://global.oup.com/. Retrieved May 13, 2014, from http://global.oup.com/us/companion.websites/9780199844487/guide1/study_guide.pdf Senate passes stronger penalties for 'knockout game'. (2014). Spin Control [The Spokesman-Review, Spokane, Washington - BLOG], The Associated Press (2013, November 22). Deadly 'knockout' game gains national prominence | syracuse.com. Retrieved May 13, 2014, from http://www.syracuse.com/news/index.ssf/2013/11/deadly_knockout_game_gains_national_prominence.html Zonfrillo, M. R., Arbogast, K. B., & Fein, J. A. (2014). The Knockout Game: Recreational Assault and Traumatic Brain Injury. Lancet, 383( 9916), 513-514. Retrieved from http://dx.doi.org/10.1016/S0140-6736(14)60184-7

Marketing Strategies of Catering Firms Essay

Basically, the Descriptive method of research will be utilized in the study since it is designed for the investigation or to gather information about present existing conditions. [1]This will be done by gathering the descriptive data through the use of researcher-made questionnaires. Manuel and Medel(1990) defined Descriptive Research as a research that describes ‘what is’. It involves the description, recording analysis, and interpretation of the present nature, composition or how a person, group or thing behaves or functions in the present. It often involves some type of comparison or contrast.[2] According to Polit and Hungler(1999), Descriptive Research describes what exists and may help to uncover new facts and meaning. The purpose of Descriptive Research is to discover, describe and document. Aspects of a situation as it naturally occurs.[3] In other words, Dsescriptive Reserch design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.[4] Its common means of obtaining information include the use of the questionnaire, personal interviews with the aid of study or interview schedule, and observation, either participatory or not. Descriptive Research includes studies that gives meaning to the quality and standing of facts that are going on. For instance, the information about a group of person, a number of objects, a set of conditions, a class of events, a system of thought or any other kind of phenomenon or experience which one may wish to study.[5] This method will be appropriate and used in the study because it is concerned with the conditions that exist and help to answer the questions involving the Marketing Strategies of Catering Firms in selected towns in Rizal. SETTING OF THE STUDY This study will be conducted in selected towns in Rizal. Rizal is a province located in the CALABARZON, just 16 kilometers east of Manila. The province was named after the country’s national hero,Josà © Rizal. Rizal Governor Dr. Casimiro Ynares III on June 17, 2008 announced the transfer of the Capitol from Pasig. Its P 270-million capitol building, constructed in Antipolo by Ortigas & Co., owner thereof, was completed by December of that year. Built on 5-hectare lot at the Ynares Center, it employs 2,008 employees. The New Capitol was successfully inaugurated on March 4, 2009, bringing back the Capitol Building inside the provincial territory, from which it was absent for 33 years (when Pasig was incorporated into Metro Manila). Rizal is bordered by Metro Manila to the west, the province of Bulacan to the north, Quezon to the east and Laguna province to the south. The province also lies on the northern shores of Laguna de Bay, the largest lake in the country. Rizal is a mountainous province perched on the western slopes of the southern portion of the Sierra Madre mountain range. Antipolo boasts of a wonderful view of Metro Manila and it is where Hinulugang Taktak, a waterfall popular with tourists, can be found. The Rizal Province will be accessed by the future C-6 Road connecting the provinces of Bulacan and Cavite and cities of Taguig (beside Laguna de bay), Paraà ±aque and Muntinlupa which are located within Metro Manila. [6] The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan, and Cainta. Tanay is a first class municipality in the province of Rizal, Philippines. It is located 57 kilometers (35 mi) east of Manila, although a typical commute between Manila and Tanay will take between one to three hours depending upon traffic conditions. It contains portions of the Sierra Madre Mountains and is bordered by Antipolo City in the northwest, Baras, Morong and Teresa in the west, General Nakar (Quezon Province) in the east, and Pililla, Santa Maria (Laguna province) as well as the lake Laguna de Bay in the south. According to the latest census, it has a population of 94,460 people in 15,720 households. The majority of the population consists of Tagalogs who live near Laguna de Bay, though there are also a significant percentage of mountain dwelling people living in the northern portions of the municipality. The town’s major trades consist of fishing, agriculture and regional commerce. Tanay is also believed to be the birthplace of the Sambal language. [7] *Continuation of Setting of the Study* The City of Taytay is a first class, densely populated municipality in the province of Rizal, Philippines. It is currently the third most populous municipality in the country. Conurbated with Metro Manila, it is bounded by Cainta on the north, Pasig City and Taguig City on the west, Antipolo City in the East and Angono on the South. It is the â€Å"Woodworks and Garments Capital of the Philippines†.[8] Angono is a first class urban municipality in the province of Rizal, Philippines. It is known as â€Å"Arts Capital of the Philippines†, and located 30 kilometers (19 mi) east of Manila. According to the latest census of August 1, 2007, it has a population of 97,209 inhabitants (or 4.26% of Rizal province’s total population of 2,284,046) in 15,740 households. First created as a pueblo in 1766, Angono was a barrio of its neighboring town Taytay and Binangonan before being legally proclaimed an independent municipality in 1935 by then President Manuel L. Quezon. It is home to the Angono Petroglyphs, the oldest known work of art in the Philippines. [9] The Municipality of Binangonan is a first class urban municipality in the province of Rizal, Philippines. According to the 2010 census, it has a population of 249,872 inhabitants in 38,488 households in census. It has a land area of 64.38 km ². A thriving fish port and fishing industry is found in Binangonan, having a long coast line facing the Laguna de Bay, including the western part of Talim Island. The plant of Rizal Cement and Grandspan are in Binangonan as well. Their main livelihood are fishing and farming. With the continuous expansion of Metro Manila, the municipality is now part of Manila’s conurbation which reaches Cardona in its eastern-most part.[10] The Municipality of Cainta (Filipino: Bayan ng Cainta) is a first-class urban municipality in the province of Rizal, Philippines. It is one of the oldest (originally founded on August 15, 1571), and is the town with the second smallest land area of 26.81 square kilometers (10.35 sq. mi) next to Angono with 26.22 square kilometers (10.12 sq. mi).Cainta serves as the secondary gateway to the rest of Rizal province from Metro Manila. Cainta became one of the most urbanized towns due to its proximity to Manila.[11] Subject Of The Study The subject of the study will be twenty five(25) owners or caterers in selected towns in Rizal. The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan and Cainta. The researchers will distribute the questionnaire – checklist to the five(5) catering firms in each selected towns. Sources of Data In this study, the researchers will use a questionnaire – checklist as the main tool in gathering the needed data or information on the marketing strategies of catering firms in selected towns in Rizal. The researchers adapted the questionnaire of Caisip et al, with some modifications to suit the type of respondents. The questionnaire – checklist is divided into three parts: Part 1 pertains to the personal profile of the respondents which includes the age, job position, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation, affiliation and location. Part 2 consists of the profile of catering firms that perceived by the respondents which includes the physical facilities, services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Part 3 contains the different marketing strategies used by the caterers to attract customers. These will be answered by the respondents by putting a checkmark on the corresponding space by using the following five-point scales: SCALE| VERBAL INTERPRETATIONS| 5| Very Much(VM)| Always(A)| 4| Much(M)| Frequently(F)| 3| Moderate(MO)| Occasionally(O)| 2| Little(L)| Rarely(R)| 1| Very Little(VL)| Never(N)| This scale will be used to know the effectiveness of the marketing strategies that the catering firms applied. Procedure Of The Study The researchers underwent planning which includes the formulation of the problem, they decided to go on the title â€Å"Marketing Strategies of Catering Firms in Selected Towns in Rizal†. After the research instructors’ approval of the title, the researchers gathered related literature and studies to complete the Chapter 1 and 2. In Chapter 1, the researchers collected the needed information involving the Introduction, Background of the Study, Theoretical Framework, Conceptual Framework, Statements of the Problem, Hypothesis, Scope and Limitation of the Study, and Definition of Terms. The Statements of the Problem will be pattern to the Study of Caisip, Catherine C. et al. While in the Chapter 2, the researchers did the same thing in gathering the data needed, which includes the Research Method, Sources of Data, Setting of the Study, Subject of the Study, Procedure of the Study, and Statistical Treatment. Upon the completion of the 2 chapters, the research instructors will schedule the researches for the colloquium. So, the constructive criticisms will be made by the panelists for the improvement of the study. Statistical Treatment To analyze the data gathered, the indicated statistical treatment below will be used in the study: Problem number 1: Frequency and Percentage Distribution will be used to determine the profile of the respondents in terms of age, job, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation and affiliation, and location. Problem number 2: Weighted mean will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of physical facilities. Frequency and Percentage Distribution will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Problem number 3: F-Test(One Way ANOVA) will be utilized to determine if there is any significant difference on the marketing strategies of catering firms in selected towns in Rizal with respect to the different aspects in terms of physical facilities, service offered, capacity, number of staff, income per year, price per pax, target market and amenities. End Notes 1http://www.slideshare.net/Angilo/descriptive-research, July 10, 2012 2Rupinta, Sheila Marie G. et. al â€Å"Status of Tourisim Components in the Different Hospitality Industries in Selected Towns in the Province of Rizal.† 3http://www.reserachproposalsforhealthprofessionals.com/descriptive-research.html 4http://www.experiment-resources.com/descriptive-research-design.html, August 5, 2010 5http://www.slideshare.net/Angilo/descriptive.research, July 10,2011 6http://en.wikipedia.org/wiki/Rizal, August 15,2012 7http://www.wowrizal.com/towns-and-cities/tanay-rizal-facts-location-population-barangays-history/ , April 4 2010 8 http://en.wikipedia.org/wiki/Taytay,_Rizal, August 24,2010 9 http://en.wikipedia.org/wiki/Angono,_Rizal, July 22, 2012 10 http://en.wikipedia.org/wiki/Binagonan,_Rizal, July 7,2012 11

How to Achieve Your Goals

Achieving Your Goals â€Å"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind. † – Lee Iacocca In today’s work world you have to be aware and be prepared for survival. Awareness starts with accepting the breathless pace of the ever growing technology and the fact that corporations can no longer guarantee job security. The job requirements keep changing with the advancements in technology. Lifelong learning is essential if you want to go with the flow and not drown in it. Up and ahead is not the only direction to move in an organization.If your sole definition of success is getting promoted or advancing in pay/status/job title, then you are not thinking broadly enough. In the new world of work, it is important to consider multiple directions in which your career could move and to focus on those moves that help you develop your employability the most. Focus on progress, not perfection. Flexibility is the key to it all. Self-Managed learning gives us that flexibility. Below are some pointers which will help get us to focus on achieving our goals: Aims & Requirements: First things first. Write down clearly what you are aiming at.What do you want to do? Why do you want to do it? Who do you want to be? What would you get out of it? Where do you want to reach? What all would you need to know to get there? Now picture yourself there. Keep that in mind always even when you face with failures. This will help you keep moving forward. Set achievable and realistic goals. Creating a Time Table: Whatever may be our goal, making a time table always helps us manage our time properly. For example, If we were on a ‘weight loss’ goal keeping a record of all our calorie intakes, the time we take to work out along with our daily routine will help us a great deal.We will know where we are going wrong, where we need to improve, what all could be done to help us improve ourselves. It k eeps us in check and helps us know our progress. There could be a column in which we can self-assess ourselves (give grades and fun remarks) to motivate and encourage us to go on. Yes, it would be a pain keeping tabs, but hard work pays more than short cuts ever will. Personal Orientation: Personal Orientation helps us to understand how we relate to an environment/situation/relationship. It gives us the opportunity to discover our aptitudes, interests and aspirations.When we are looking for a job in a company, this could help us to know what we can give to them. It could also help us to align our interests to what the company is looking for. For personal orientation you should learn to explore your world. Make mistakes and learn from them. It will help you make better choices suiting your interests. In short, personal orientation will help you feel more sure of yourself in this complex and ever changing technological world. Deadlines: Deadlines help us to make use of our time more e fficiently so as to get maximum output. It also helps to keep laziness at bay.When you know something has to be done within the specified time limit you tend to work harder to get it done. When things get hard we tend to keep it off until the next day. Deadlines keep a check on that. Without the urgency of a hard deadline pushing your work to completion, it’s easy for you to lose focus. As illustrator Christoph Niemann pointed out in a 99% interview, â€Å"Deadlines can actually help us by creating a fixed window of opportunity that requires us to be focused, pragmatic and decisive: In advertising, and also editorial, when people have 2 days, the briefing is much better, and the discussion is much better.It’s not that people just sign off on anything because they’re in a hurry. They’re just really looking at what they have, and trying to make the best product, and get it done. The problem is when people have too much time on their hands. Because then at some point everybody’s going to question, â€Å"Why did you make it red, not green? † and â€Å"Could we try it upside-down, or left to right? † and then at some point it becomes arbitrary. If the anxiety is about the deadline, then the energy really focuses on the result. If there is not anxiety about a deadline, all of the anxiety goes right to the creative part. Review your progress regularly Keep reviewing your progress daily. This will help you get back on track if you go off course. Monitoring your progress might also motivate you to work harder. These could be included in the Time table. Celebrate! Congratulate yourself when you manage to get through an especially tough spot. Give yourself a treat. Self-Reflection & staying true to your goals: â€Å"By three methods we may learn wisdom: first, by reflection, which is noblest; second, by imitation, which is the easiest; and third, by experience, which is the most bitter. –  Confucius How true the se words ring. No matter what goals we have set for ourselves or how efficient we have made our time table unless we really truly believe we are capable of it, we will most probable fail. Self-reflection is important. We have to understand and conquer our fears, come to terms with our inner self and strengths. This might seem a waste of time for most people but that’s not so. Being able to remove all those thoughts and feeling which are holding us back from giving our 100% can open so many doors for us. We will not be afraid to take the next step. It will help us grow as a person.We have to believe we can do it. And then we will become what we believe. Making goals is easy, but working towards achieving them might not be so. Anything worth having takes time and effort. So be prepared to face challenges to get what you want. Don’t let obstacles damper your desire for success. Even after having set your goals getting started is often the hardest thing to do. But doesnâ⠂¬â„¢t success taste the sweetest after some hard work? Try to follow your plans with a true heart and I’m sure you’ll success in every walk of life. And yes, pray to God! He will help you with it all!